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Build, grow and adapt mortgage lending businesses
across all channels throughout the nation.
We do that.

LendSmart Consulting is a specialized, national consulting firm focused on the mortgage lending industry. Our clients are typically banks, investment banking firms and mortgage bankers. We build innovative, real world-proven business processes for Consumer Direct, Correspondent, Wholesale and Retail business channels. These processes are honed by the experience of having assisted in the creation of over two dozen ground-up mortgage operations for community, regional and national clients. Additionally, we have created start-up production channels, loan products, policies and procedures as well as technology solutions for many clients across the nation.

We also offer advisory services for acquisitions and have facilitated 17 purchase/sale transactions and 11 merger transactions. A specialty is B2C and B2B Website Development with integrated SEO and Digital Marketing enablement (CPC Paid Search Ads, YouTube, Disney/ABC/ESPN, Paramount and other connected TV Networks, Local Social Media and Targeted programmatic including retargeting and private/local/affiliate network direct. We can advise with investor approvals, secondary marketing, regulatory compliance, workflow enhancement, technology stack, and many more areas related to mortgage lending as well.

Whether you are ready to take action or just curious about your bank’s true potential for mortgage lending, please contact us. We would be glad to answer your questions related to mortgage lending and can perform a free, no obligation assessment of your mortgage opportunities.   

CONTACT US

INQUIRIES

Jim Gueno_edited.png

Jim Gueno

Managing Partner

870.955.3200

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